How Can Working in the Winter Feel Warm and Fuzzy?
When working in the extreme cold, sweat is as dangerous as frostbite.
To study the challenges of working in the winter, Emergent went to Alaska to learn from hardcore outdoorsmen who make their living outside in the bitter cold.
We shadowed them as they worked on oil pipelines, framed houses, raced dogs and climbed glaciers. By watching how they work and how they modify their gear, we identified new and overlooked opportunities for design.
The difference between survival and suffering is a clever layering strategy.
The Art of Layering
Both a way of life and a new product strategy
Inspired by the stories and strategies from Alaska we created The Art of Layering, a new product strategy with six essential layers for managing extreme cold. Like the layers of the earth, each layer provides a unique function for insulation, protection or ventilation.
The framework points toward design opportunities and also new ways to talk about winter gear.
Alaskan Hardgear, a product line for hardcore winter outdoorsmen.
Taking inspiration from our research, the theme of the 2015 winter catalog was Alaska. At the same time, Duluth launched a new product line called Alaskan Hardgear.
Inspired by the people we met in Alaska, we designed problem-solving layers for winter work.
Inspired by the workarounds and survival hacks we observed in the field, we created hero pieces for the Alaskan Hardgear launch. From wind-blocking undergarments to Inuit anoraks, Alaskan Hardgear is designed to make working in the bitter cold feel warm and fuzzy.